Showing posts from February, 2016

We are settlers

You may have seen the Direct TV commercials with the family known as the "settlers". They are a hyperbolic 19th century family stuck in a cul-de-sac neighborhood of the 21st century. With Amish overtones, the term settlers refers to their commitment to stay mired in the backward world of cable television in lieu of the progressive and better world of satellite TV. The commercials are hilarious and creative for sure. And I like them a lot.

But lately I've been reading about people ditching their smartphones and going back to rotary landlines. I have friends that text me when they date their wives saying "I'm going dark", referring to their shutting down the smartphone. It seems as if there's a rumbling of rebellion to the incredible technological advances we have seen and embraced over the last decade. Maybe its all the talk of AI and robots taking over the world, just read the Drudge report for a few days, you'll see it.

I grew up with little to …